076: World Cancer Day – Myth 1

Let’s admit it, Super Bowl XLVIII was pretty lame unless you’re a diehard Seahawks fan. And even most of the commercials were pretty lame. But, I did catch an interesting take-away from one of them – that today, February 4th is World Cancer Day. So, I did a little research and found that this is an amazing organization dedicated to getting people to understand cancer so that they can seek the prevention or treatment they need. This year they are running a campaign called “Debunking The Myths” focused on knocking out the 4 biggest myths that prevent people from talking about and understanding this disease.

World Cancer Day Myth 1 Poster.pdf-page-001

In the spirit of my last post I’d like to focus on the 1st Myth “We Don’t Need To Talk About Cancer.” This is probably the single biggest block on a greater cultural awareness of cancer. The benefits of discussing cancer are huge, while remaining silent about it can harm not only you, but your friends, family, community, and business as well.

World Cancer Day Myth 1.pdf-page-002

The most intriguing fact to me was from the section titled Cancer and the Workplace. A direct quote: “In low resource settings, the costs of cancer can be catastrophic for families, with the high costs of cancer treatment and absence from work, impoverishing families.” This speaks directly to what Aflac can do to protect you and your family. I only wish they included not just those with low resources, but even those of modest means. A cancer diagnosis can be a huge burden even for those in the middle class, with costs avergaing $35,000 in out of pocket expenses even for people with Major Medical Insurance.

Here’s my challenge for you, this week go out and talk to 2 people about cancer. Whether it’s a family member, a friend, a neighbor, a coworker, or a business partner it doesn’t matter. Just open the conversation with them. And if it’s something they’re concerned about, have them get in touch with me to discuss their options to protect their family against the rising cost of cancer.